Home Staging: How to Make Your Home Stand Out
in the Crowd
Jeanette tells us how to make our houses into hot
property...............
Home sellers who wish to market their property in
development
neighborhoods face tough challenges. All the houses look
similar.
All the houses sell for amounts in the same price range. The
market - whether it's a hot sellers' market or a cool
buyers'
market - largely determines the price, purchase terms, and
length of time to sell.
How do you make your home stand out from the crowd? How can
you
turn your property into a "hot" sale, even if the market's
lukewarm? Remember the "Three M's" and apply these Design
Psychology strategies as you stage your home for sale:
1. Magnetism. Because most buyers won't even get out of
their
car unless a home shows promise, create an exciting exterior
that
draws prospective buyers to your home. Place an interesting
focal
point in your front yard, such as a water fountain, a large
urn,
or a beautiful tree. Enhance your walkway with enticing
plants or
light fixtures that clearly mark the path to the front door.
Use
color psychology to either paint your front door or its
framework
a happy, inviting color, such as Sherwin William's
Torchlight
(golden wheat) or Rose Tan.
2. Mystery. Most home searchers only spend three to four
minutes
looking at the average home. Enchant with mystery as soon as
the
prospects enter your home. Make the buyer take a second look
by
using Design Psychology lighting tricks. Place a palm tree
so
that it partially blocks the view of the hallway. Uplight
the
palm tree with a canister light that casts captivating
shadows
on the walls and ceiling.
3. Memory. Home shoppers look at many houses in a row. Your
goal
is to get the buyers to remember your home above all others.
Design psychology can help you do this. Think about your
buyers'
dream: they want a lifestyle - not just a house. Make your
buyers
believe that if they choose your home, they will have the
privilege and right to take a nap in that "fantastic garden
hammock," read a great book in your private reading nook, or
cook a delicious meal in your gourmet kitchen.
Turn heads with your enticing home. Turn viewers into
buyers.
Turn your typical development home into a buyers' dream home
using home staging methods that create a lifestyle delight.
Article Author - Jeanette Joy Fisher
Jeanette Fisher, author of Joy to the
Home Journal, Sell Your
Home for Top Dollar--FAST, and Home Staging for Top-Dollar
Sales,
teaches design psychology college courses and professional
real
estate investing seminars.
For home selling tips see:
http://www.sellfast.info
For home staging strategies see:
http://www.homestaging.us
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